Green Swans: The Coming Boom in Regenerative Capitalism

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Green Swans: The Coming Boom in Regenerative Capitalism

Green Swans: The Coming Boom in Regenerative Capitalism

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Daniel Christian Wahl — Catalyzing transformative innovation in the face of converging crises, advising on regenerative whole systems design, regenerative leadership, and education for regenerative development and bioregional regeneration. He quickly saw that Future-Fit was an attempt to encourage and equip people to embed Triple Bottom Line thinking into the very core of how they do business.

Greta Thunberg is one of a vast cast of characters who appears in John Elkington’s seminal work, Green Swans: the Coming Boom in Regenerative Capitalism.This, according to Elkington means that there needs to be room for a lot of different initiatives to explore and unfold.

What they mean is that they work on a sustainable solution that may or may not end up playing into a wider Green Swan trend. We need to have exponentially different thinking, actions and implementation, through responsibility, resilience and regeneration.This is all very interesting, though at times I felt a little uncertain how exactly Elkington thinks that we will get “future fit”. The Observatory collates practical, verified examples of market shifts, businesses, policy innovation, technologies and individuals with demonstrated potential to drive rapid and radical change across issues, themes and geographies. Book, Green Swans: The Coming Boom in Regenerative Capitalism, by John Elkington, Fast Company Press April 2020. A Green Swan is a profound market shift, generally catalysed by some combination of Black or Grey Swan challenges and changing paradigms, values, mindsets, politics, policies, technologies, business models, and other key factors. Indeed, some business leaders use the very fragmentation of change movements as an alibi for no, or slow, change.

Given the vast scale of a potential climate catastrophe and the substantial uncertainty surrounding climate risk, the rationale for such an approach lies in the precautionary principle. We addressed the role of technology, how it is always a double edged sword, and how we can apply technology wisely.After a comprehensive discussion of the advantages and disadvantages of each of these methods, the report finds that while each prudential pillar is useful in addressing climate risk, regulatory capital requirements are by far the most impactful. Finally, as per Elkington’s words, he is a short-term pessimist, but “a qualified long-term optimist”, a characteristic embedded in his writing and that evidently runs like a common thread through the book. We spent some time exploring the important insights that Frank Herbert shared in his science fiction novel ‘Dune’ ( dedicated “To All the Dry Land Ecologists of the Future”).

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